With primary season ending and the general election ramping up, we’re once again being inundated with political advertisements on television and radio. These ads have a predictable style and rhythm, depending on their source and whether they are for or against a candidate.
The most common type is the positive ad from the candidate — well-lit, focused and upbeat. Mountains are often visible in the background. There may be some general discussion about issues, but it’s usually vague.
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