“When I find a well-drawn character in fiction or biography, I generally take a warm personal interest in him, for the reason that I have known him before — met him on the river.”
— Mark Twain, in “Life on the Mississippi”
Brad Bradberry never met a person he didn’t know, or with whom he couldn’t navigate a long, meandering conversation. While some people collect objects, Brad collected people: childhood friends, rivals, Rotarians, fellow publishers, bosses, employees, customers.